CASE STUDY
Case Study
APAC Competitor-Focused Email Campaign for Regulatory Appointment Setting
Date
Industry
Legal and Regulatory SaaS Vendor
Client Type
Enterprise
Region
A global information services and software leader with a Regulatory division serving organizations that manage compliance obligations. It wanted to grow in APAC by reaching organizations already using competing regulatory solutions.
Reach the right compliance, risk, legal and regulatory decision-makers across multiple APAC markets, identify which organizations used competitive solutions, and generate qualified appointments. The team lacked local list coverage and the capacity to run a multi-country campaign itself.
Meta Insyt built a competitor-flagged APAC prospect dataset with technographic signals, company size and industry bands, country and regional data, green verified emails, LinkedIn handles and freshness dates, then executed the email campaign on the client's behalf. The final dataset contained 18,760 campaign-ready contacts from 4,100+ APAC organizations
Identify APAC organizations using competitive regulatory and compliance solutions, then segment by country, industry and size.
Validate and enrich every contact across compliance, risk, legal and regulatory roles.
Run workshops to shape regional messaging and a six-touch email cadence. Execute the campaign, hand over engaged prospects for appointments, and improve by market.
Within the first quarter, the campaign booked 63 appointments for the Regulatory division and increased qualified regulatory opportunities by approximately 2.4x.
Prospects flagged as using a competitive solution replied more often than the general APAC audience, and 17 organizations entered active evaluation.
Deliverability stayed above 98%, email opens averaged 27%, CTR ranged from 7–9%, and response rates reached 4.1%.
Competitor flags let messages address a real switching case rather than a generic pitch. Regional segmentation respected differences in each APAC market, and clean green emails protected sender reputation. Running the campaign end to end let the client's team focus on appointments rather than list building.
18,760 validated APAC contact records with green emails, LinkedIn profiles and competitor flags for each account.
Enrichment for title, seniority, department, company size, industry, country and verification date.
Campaign execution: messaging workshops, six-touch email cadence, reporting and appointment handover.
“Meta Insyt ran the campaign and delivered appointments our regulatory team wanted. We reached APAC accounts we had struggled to break into.”
Regional Sales Director, Global Information Services Provider
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A global information services leader engaged Meta Insyt to run an email campaign aimed at APAC prospects using competitive solutions, booking multiple appointments for its Regulatory divisio