The California Consumer Privacy Act (CCPA) is California's data privacy law, in effect since January 1, 2020, and later strengthened by the California Privacy Rights Act (CPRA). It gives California residents specific rights over their personal information — including the right to know what's collected, the right to delete it, and the right to opt out of it being sold or shared.
Transparency by default. We disclose what personal information we collect, why we collect it, and how it's used — in plain language, not buried in legal text.
The right to know. California residents can request a clear account of what personal information we hold about them and where it came from.
The right to delete. If someone wants their data removed from our database, we act on that request within CCPA's required timelines.
The right to opt out. We honor opt-out requests for the sale or sharing of personal information — no friction, no dark patterns.
The right to correct. If a record about someone is inaccurate, they can request a correction, and we update it.
No penalty for exercising your rights. Choosing to opt out or request deletion never results in different treatment — that's a core CCPA protection, and we build it into how we operate, not just how we word our policy.
Built to scale with the law. CCPA has already evolved once (into CPRA) and will likely evolve again. We monitor regulatory updates and adjust our practices accordingly, rather than treating compliance as a one-time setup.