CASE STUDY
Case Study
Driving Cloud Database Adoption Through Enterprise Technographic Intelligence
Date
Industry
Largest Cloud Vendor
Client Type
Enterprise
Region
A large public cloud services provider with the highest market share, looking to accelerate adoption of managed database and analytics services among enterprise customers currently self-managing open-source databases.
The client needed to identify enterprises running specific open-source databases across on-premises, virtual machine, and containerized environments.
They needed to identify DBAs, platform engineering leaders, and CTO-level contacts within those accounts.
Because many open-source deployments are not visible from a single source, the dataset required high-confidence verification.
Produced a prioritized list of enterprise accounts using targeted open-source database stacks.
Enriched accounts with infrastructure indicators such as virtualization and container platforms.
Provided 2–3 validated contacts per account.
Cross-referenced job adverts, public cloud bills where available, open-source contributor records, and partner integrations to infer database deployments. Enriched accounts with cloud-readiness signals and buying-intent proxies. Performed phone and email verification and delivered a CRM-ready dataset.
10,735 Enterprise Accounts
67,124 Validated Contacts
22% Higher Demo-to-Deal Conversion
18% Incremental ARR Pipeline Uplift
10,735 Enterprise Accounts
67,124 Validated Contacts
22% Higher Demo-to-Deal Conversion
18% Incremental ARR Pipeline Uplift
10,735 Enterprise Accounts
67,124 Validated Contacts
Open-Source Database Technology Intelligence
Infrastructure Indicators
Cloud Readiness Signals
Buying Intent Proxies
CRM-Ready Dataset
“The program used technology intelligence, infrastructure signals and validated contacts to help prioritise enterprise accounts for more targeted cloud outreach.”
Public Cloud Services Provider
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Meta Insyt helped a major cloud provider identify 10,735 enterprise accounts running targeted open-source database technologies and reach 67,124 validated decision-makers.