CASE STUDY
Case Study
LATAM & Caribbean Specialized Reseller Recruitment for an Enterprise Software Vendor
Date
Industry
Enterprise SaaS Gaint
Client Type
Enterprise
A global enterprise software vendor expanding through partners in Latin America and the Caribbean. Its regional team wanted focused consulting firms that could sell and implement ERP, CRM and HCM solutions for mid-market and enterprise customers.
Identify specialized resellers and consulting companies across LATAM and the Caribbean, distinguish them by solution focus (ERP, CRM or HCM), and reach the right decision-makers in each country and language. The team needed fewer, better-fit partners rather than a broad list of generalist IT firms.
Meta Insyt delivered campaign-ready reseller data with solution-focus flags, country and language, headcount and revenue bands, competing-vendor alignment, green verified emails, direct dials, LinkedIn handles and freshness dates. The final dataset contained 14,320 campaign-ready contacts from 3,100+ regional resellers and consultancies.
Identify consulting resellers focused on ERP, CRM and HCM, and tag them by specialization and competing-vendor alignment.
Segment by country, language, size and practice depth. Validate and enrich every managing partner, sales and practice lead contact.
Run workshops to build country-aware messaging and a six-touch cadence in English, Spanish and Portuguese. Execute, measure and improve.
Within two quarters, qualified partner conversations increased by approximately 2.9x, and 58 specialized resellers were onboarded across the region.
Focused ERP and HCM practices onboarded fastest, and 36% of new partners registered a first opportunity within 90 days.
Deliverability stayed above 98%, email opens averaged 29%, CTR ranged from 8–10%, and response rates reached 4.6%.
Solution-focus tags kept outreach to firms that already sold and implemented the right category. Country and language segmentation made each message feel local, and clean green emails protected sender reputation. Workshops kept the partner pitch specific rather than general.
14,320 validated reseller contact records with green emails, phones and LinkedIn profiles, plus solution-focus and competing-vendor flags for each account.
Enrichment for title, seniority, department, company size, revenue band, country, language and verification date.
Country- and specialization-segmented priority lists and messaging workshops.
“Meta Insyt helped us find resellers who specialize in what we sell. Our regional team spent its time on the right firms in every country.”
Regional Channel Director, Enterprise Software Vendor
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A global enterprise software vendor used verified data on focused consulting resellers to onboard ERP, CRM and HCM specialists across LATAM and the Caribbean.