CASE STUDY
Client
Digital Experience Platform & CMS — Legacy Migration Targeting for a Global MarTech Leader
Year
Industry
SaaS
Client Type
Enterprise
Use case
Pipeline Generation
Website Link
Customer Overview
A global digital experience and CMS vendor serving enterprise marketing teams across retail, financial services, manufacturing, and healthcare.
The Challenge
Identify mid-market accounts using a specific legacy CMS across mixed cloud and on-premise stacks. Find senior marketing and digital transformation decision-makers. Deliver contact-level data precise enough for outbound nurture at scale.
The Solution
Meta Insyt created a targeted technographic segment of legacy CMS users, prioritized by geography and revenue, and appended verified contact details for senior marketing and digital transformation leaders.
Approach
Map legacy CMS signatures across job postings, partner directories, and job descriptions.
Filter accounts by $50M–$500M revenue and target verticals.
Verify CMS usage with dual-source confirmation and validate one to two contacts per account.
Results Within 8 Weeks
5,276 clean ABM-ready accounts and 22,624 verified contacts delivered. 3.4× increase in marketing-qualified leads. 28% pipeline velocity increase.
Why this worked
Signal triangulation found active deployments across on-premise and hybrid environments. ICP-specific filtering focused spend on genuine migration opportunities. Dual-source verification made the data ABM-ready.
What we supplied
5,276 legacy CMS-confirmed accounts. 22,624 verified contacts. Seniority mapping. Revenue and industry filters. Geographic prioritization. Proprietary multi-source legacy CMS detection.
“The precision of the segment turned our migration motion into a high-intent pipeline engine.”
Growth Marketing Leader, Global DXP Vendor
Stopguessing.Starttargeting.
5,276 verified mid-market accounts gave a global DXP vendor a precise migration targeting engine.