CASE STUDY
Case Study
Microsoft 365 MSP Targeting & Partner Onboarding for a Backup Vendor
Date
Industry
Backup and Disaster Recovery SaaS Vendor
Client Type
Enterprise
Region
A leading data protection vendor with a strong backup portfolio. Its channel team wanted to bring on managed service providers that already supported Microsoft 365 customers, so it could reach M365 users through trusted implementation partners.
Identify MSPs that specialize in providing and managing Microsoft 365, understand their size and customer base, and reach the decision-makers who choose backup and data protection offerings. The team needed to avoid generic MSP lists and focus on providers that could resell or implement M365 backup as part of their services.
Meta Insyt delivered campaign-ready data on M365-specialist MSPs, including Microsoft partner and licensing signals, current backup-vendor flags, customer and seat volume bands, headcount and revenue bands, green verified emails, direct dials, LinkedIn handles and freshness dates. The final dataset contained 29,480 campaign-ready contacts from 6,700+ MSPs
Identify MSPs with Microsoft 365 as a core specialization using partner, licensing and technographic signals.
Segment by M365 seat volume, region, size and existing backup vendor. Validate and enrich every owner, CEO, service and channel contact.
Run workshops to refine messaging around M365 data protection and a six-touch cadence. Execute, measure and improve.
Within two quarters, qualified partner conversations increased by approximately 3.6x, and 96 M365-focused MSPs were onboarded.
Onboarded MSPs added M365 backup to their service bundles, and 41% of them closed a first customer within 90 days.
Deliverability stayed above 98%, email opens averaged 31%, CTR ranged from 9–12%, and response rates reached 5.3%.
A specific Microsoft 365 focus meant the partner message solved a service gap the MSPs already knew about. Backup-vendor flags helped target providers ready to add or switch, and clean green emails protected sender reputation. Workshops removed low-fit MSP segments early
29,480 validated MSP contact records with green emails, phones and LinkedIn profiles, plus Microsoft 365 and backup-vendor flags for each account.
Enrichment for title, seniority, seat volume band, company size, revenue band, region and verification date.
M365-specialist priority lists and messaging workshops.
“Meta Insyt found MSPs that live in Microsoft 365 every day. The partners we onboarded understood the need for backup immediately.”
Head of Partner Programs, Data Protection Vendor
Readytobuildyourhighest-intentpipeline
A leading data protection vendor used verified data on Microsoft 365 specialist MSPs to onboard partners that could resell and implement its M365 backup solution.