CASE STUDY
Case Study
MSP & MSSP Channel Recruitment for a Cybersecurity Vendor
Date
Industry
Cybersecurity SaaS
Client Type
Enterprise
A global cybersecurity vendor with a channel-first go-to-market model. Its partner team wanted to grow the network with managed service providers and managed security service providers that could resell and deploy its security portfolio at scale
Find MSPs and MSSPs by the number of endpoints they manage, and by specialization such as email security, endpoint management and managed detection. The team needed verified contacts for owners, CEOs, heads of security and channel leads, and needed to prioritize providers likely to become active partners rather than inactive sign-ups.
Meta Insyt delivered campaign-ready MSP and MSSP data with endpoints-managed bands, service specializations, headcount and revenue bands, competing-vendor flags, green verified emails, direct dials, LinkedIn handles and freshness dates. The final dataset contained 41,200 campaign-ready contacts from 9,600+ providers.
Identify MSPs and MSSPs and categorize them by specialization, including email security, endpoint management and managed detection.
Segment by endpoints managed, region, size and current vendor stack. Validate and enrich every contact.
Run workshops to build specialization-specific messaging and a six-touch cadence. Execute, measure and improve by segment.
Within two quarters, qualified partner conversations increased by approximately 3.2x, and 112 MSPs and MSSPs were onboarded into the partner network.
Providers managing mid-to-large endpoint volumes onboarded fastest and produced the highest early sales activity, and 38% of new partners registered a first deal within 90 days.
Deliverability stayed above 98%, email opens averaged 30%, CTR ranged from 9–11%, and response rates reached 5.1%
A specific Microsoft 365 focus meant the partner message solved a service gap the MSPs already knew about. Backup-vendor flags helped target providers ready to add or switch, and clean green emails protected sender reputation. Workshops removed low-fit MSP segments early
41,200 validated MSP and MSSP contact records with green emails, phones and LinkedIn profiles, plus specialization and competing-vendor flags for each account.
Enrichment for title, seniority, endpoints-managed band, company size, revenue band, region and verification date.
Specialization-segmented priority lists and messaging workshops.
“Meta Insyt gave us MSPs sorted by what they actually do and how much they manage. We recruited partners who were ready to sell, not just sign up.”
Director of Channel Recruitment, Cybersecurity Vendor
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A global cybersecurity vendor used verified MSP and MSSP data, categorized by specialization and endpoints managed, to onboard new partners into its channel network.