CASE STUDY
Case Study
UK Managed Print Services Competitor Targeting & Contract-Expiry Timing
Date
Industry
Low-Code Development SaaS Vendor
Client Type
Enterprise
Region
A global print and imaging technology vendor with a strong UK managed print services business. Its sales team wanted to win accounts served by competing providers, but had no visibility into who those providers were or when contracts would come up for renewal.
Identify UK organizations using competitive Managed Print Services, estimate contract expiry windows, and reach the right IT, procurement and facilities decision-makers before renewals were locked in. The outreach needed to be timely, relevant and deliverable across a wide range of company sizes and industries.
Meta Insyt delivered UK account data flagged with the incumbent managed print provider, estimated contract expiry windows, company size, industry, regional location, green verified emails, direct dials, LinkedIn handles and freshness dates. The final dataset contained 22,640 campaign-ready contacts from 5,400+ UK organizations.
Identify UK organizations using competitive Managed Print Services and group them by incumbent provider.
Tier accounts by contract expiry window (0–6, 6–12 and 12–24 months), size, industry and region. Validate and enrich every contact.
Run workshops to align messaging and a six-touch cadence to each expiry tier. Execute, measure and improve
Within the first quarter, qualified opportunities increased by approximately 2.8x, and 57% of booked meetings came from accounts inside a 12-month expiry window.
Accounts in the nearest expiry tier were about 2x more likely to respond than those in the longest tier, and 34 organizations entered active evaluation.
Deliverability stayed above 98%, email opens averaged 28%, CTR ranged from 7–9%, and response rates reached 4.4%.
Expiry timing meant outreach landed while buyers were actually able to act. Knowing the incumbent provider allowed sharper messaging, and clean green emails protected sender reputation. Tiering by expiry window focused effort on the accounts most likely to move.
22,640 validated UK contact records with green emails, phones and LinkedIn profiles, plus incumbent-provider flags for each account.
Contract expiry windows, plus enrichment for title, seniority, department, company size, industry, region and verification date.
Expiry-tiered priority lists and targeting workshops.
“Knowing who the incumbent was and when the contract was due changed our approach. We stopped guessing and started calling the right people at the right time.”
Head of Sales Operations, UK Print & Imaging Vendor
Readytobuildyourhighest-intentpipeline?
A leading print and imaging technology vendor used verified competitor and contract-expiry intelligence to reach UK organizations at the moment they were ready to reconsider their managed print provider.